Matxic Get a diagnosis

Every channel has a job

Some create demand. Some capture it.

Judging them all by last-click ROAS cuts the channels that fill the funnel. Matxic scores each one for the job it does.

Create demandMake people want youPays off later, often in search
Meta · ProspectingTEST

Reaches new people. Many buy a week later via brand search.

next $ 2.4× incl. halo
TikTok · VideoTEST

Cheap attention at scale. Builds the brand searches of next month.

next $ 1.9× incl. halo
Capture demandCatch people who are lookingFast, measurable, but has a ceiling
Performance Max · Market BSCALE

Finds ready buyers across Google. Still far from its ceiling.

next $ 3.1×
Search · BrandHOLD

Catches people searching your name. Can only grow if demand grows.

next $ 1.6× · at ceiling
Search · GenericCUT

Bids on broad, expensive searches. Little left to gain.

next $ 0.9×
ConvertBring visitors backCloses sales the others started
Display · RetargetingCUT

Shows ads to past visitors. Mostly buys sales that would happen anyway.

next $ 0.7×
Email & CRMHOLD

Low cost, steady. Measured, not optimized here.

outside ad budget
CreateCaptureConvert
Which job is each of your channels doing?We score every channel in a 1-week diagnosis.
Get a 1-week spend diagnosis
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