Next-dollar math
Decides on what the next dollar returns, not last month's average ROAS.
Brand avg9.4×
Brand next1.6×
Matxic models every channel, finds what the next dollar really returns, and tells your team what to scale, hold, fix or cut. Then proves it.
Every channel has a job
Judging them all by last-click ROAS cuts the channels that fill the funnel. Matxic scores each one for the job it does.
Reaches new people. Many buy a week later via brand search.
next $ 2.4× incl. haloCheap attention at scale. Builds the brand searches of next month.
next $ 1.9× incl. haloFinds ready buyers across Google. Still far from its ceiling.
next $ 3.1×Catches people searching your name. Can only grow if demand grows.
next $ 1.6× · at ceilingBids on broad, expensive searches. Little left to gain.
next $ 0.9×Shows ads to past visitors. Mostly buys sales that would happen anyway.
next $ 0.7×Low cost, steady. Measured, not optimized here.
outside ad budgetThe model
Revenue is a chain. Social feeds search. Budget hits a ceiling. Move a slider and watch where the money flows.
Budget levers cost money. Rate levers cost work: ads, site, pricing.
Built for you
The CEO gets the decision. The optimizer gets the exact move. Same numbers underneath.
Then Matxic decides
It reads your data, runs the model above and answers with amounts, the expected return and the test to run.
Put most of it into Performance Max · Market B: each extra dollar still returns 3.1×. Brand is near its ceiling. Hold the rest for Meta until the lift test reads.
Illustrative data
Why Matxic
Decides on what the next dollar returns, not last month's average ROAS.
Credits social and video for the search sales they create. Last-click can't.
The CEO's answer traces to the optimizer's row. No conflicting reports.
Big moves are gated by lift and geo tests. You pay on proven lift.
How it works
Spend, revenue and your sale calendar. Exports are enough.
Day 1Response curves, ceilings, halo and seasonality for every channel.
Days 2–4Scale, hold, fix or cut, with the amount and the forecast.
Day 5Tests run, results flow back, the plan updates itself.
Every weekPlans
Where budget works, where it's wasted.
Next month and quarter, ready to load.
Weekly calls and live tests.
Each platform grades its own work. Matxic looks across all of them against your real revenue, and tells you to spend less when the next dollar doesn't pay.
Same science (curves, saturation, halo), but weekly, transparent step by step, and confirmed with tests instead of trusted blindly.
No. Daily exports are enough. No customer data needed.
The same test-and-learn engine works for pricing, promotions, landing pages and operations.
Get started
thangpv@matxic.com